Thursday, August 04, 2005

All-Out War By The Media Against Atkins Continues

The all-out war against the Atkins diet continues today (it seems most of the media is using the bankruptcy announcement by Atkins Nutritionals, Inc. to unleash years of pent-up hatred for the diet they made famous) with this press release from Internet search tracking firm Hitwise.

According to their tracking of keyword searches of terms such as "Low Carb" and "Atkins Diet," both of these have seen a sharp decline from what they were one year ago. Hitwise says the search patterns of their 10 million online users proves "just how much low-carb is dissipating from the American psyche."

Okay, so this little search engine watchdog claims that not as many people are interested in the "Atkins Diet" or in the "Low-Carb" lifestyle anymore. They've just quit cold turkey, eh? Then how do you explain how this blog has received more than 25,000 pageviews in just barely more than three months of being online? Most of my readers find this web site when they do a keyword search of either of those terms in the #1 search in the world, In fact, the reprint of my articles from this blog appearing on both and even show up on Google News searches.

With the constant negativity and continual lies coming from the media, is it any wonder that there is a bad perception about the "Atkins Diet" and "Low Carb?" Had I not educated myself on the tremendous benefits of this lifestyle change, then I probably would agree with much of the negative hype the media is spoon-feeding the public.

The press release from Hitwise also alleged that the official Atkins Nutritionals, Inc. web site, located at, is also down from one year ago. I don't have the numbers in front of me regarding the pageviews that Atkins web site receives, but I know there are a lot of people still visiting them to find out more information about a program that can and will help them lose weight.

When Atkins Nutritionals, Inc. was kind enough to reprint this article I wrote back in November 2004, the response I received from people all over the world was much more than I could have ever expected. In fact, a representative from Atkins told me that my personal testimony of how I lost weight on the Atkins diet was one of the most popular links they have ever had. The impact that little column I wrote had on people is actually what got me to seriously considering writing a book and creating this blog about the low-carb lifestyle. Little did I know both of those would become a reality within just a few months.

Backpeddaling just a bit from the funeral services he was conducting for the "Atkins Diet" and "Low Carb," Hitwise General Manager Bill Tancer explained that while "actual product sales are perhaps the most important near-term data," looking at the search terms people are actually using in search engines shows the "degree of engagement between consumers, individual brands and relevant issues."

Translation: While low-carb products are still selling like hotcakes, we are doing everything we can to stop it by asserting a lack of interest exists among consumers.

Puh-leeze! Weight loss is a very popular subject matter as indicated by Hitwise, but that also includes livin' la vida low-carb. Just because the media says "the low-carb and Atkins' era may have passed" does not mean it has. I fully expect this blog to continue with the high traffic patterns that have been creeping upwards week after week, month after month since launching in late April. Why is that? Because people want to find not just a way to lose weight, but also a way to keep that weight off long after the diet is over. That's what the low-carb lifestyle change is all about. People don't want hype, they want answers. That's what I attempt to offer in this forum each and every day.

08/04/2005 UPDATE: A very astute reader sent the following regarding the media's attacks against Atkins:

I’ve done a little thinking on this and have come to the following conclusion:

1.      The low carb industry is, by its existence, a threat to the high carb industry.

2.      The newspaper and television industry is controlled (owned) by the media industry.

3.      The media industry is controlled (thru revenue) by the advertisers.

4.      The advertisers are selling high carb products.

5.      Because the advertisers are in control of the media, they are waging a campaign of misinformation, in an effort to mislead the public about the low carb diet.

As “Deep Throat” said… “follow the money.”

As for those so-called medical and health "experts" and their criticism of low-carb, here's what he wrote:

It also works the same for the doctors who are against the low carb lifestyle.

1. Obesity is a killer!

2. Individuals who are obese suffer from more medical problems.

3. They require more medical attention.

4. They are supporting the medical profession in this regard.

Quote from the Hippocratic Oath;
"I will apply dietetic measures for the benefit of the sick according to my ability and judgment; I will keep them from harm and injustice."

Note the "judgment" caveat.

Talk about your medical loop holes.

I could not have said it better myself! THANKS for passing along these gems!


Blogger Scott said...

Keep in mind that the agricultural industry grows tons of wheat, corn, potatoes, etc. They sell them cheaply to food processors, who rely on adding high fructose corn syrup to everything to make it more addictive. They have had enough pull to get Congress to push ethanol to help the farmers, even though it's no cheaper than gas. There's no high profit margin on meat and vegetables. The profit comes from the processed foods and six dollar boxes of cereal.

1/16/2006 7:43 PM  

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