Ruby Tuesday has shifted their business focus away from low-carb
When popular restaurant chain Ruby Tuesday decided to remove their famous low-carb cheesecake from their menu two months ago, I suppose the proverbial handwriting was on the wall regarding the rest of their "Atkins-friendly menu" that they became very famous for among the low-carb community over the past few years.
This Motley Fool column confirms what most of us who are livin' la vida low-carb already knew -- the last restaurant that catered to active low-carbers has now grown tired of the low-carb market and decided to move on.
According to the story, the company has "made investments" into securing their future by making "changes to the menu."
"[Ruby Tuesday is] moving away from diet-related items (such as the Atkins diet), and appealing to a wider customer base. Ruby Tuesday has also decreased the number of menu items available, focusing on burgers in addition to its mainstay salad bar and ribs. And rather than focus on coupons such as those in Sunday newspapers, it has increased television advertising both in local markets and nationwide. This has helped boost sales quite a bit."
Okay, it's time to mope (insert sad face here). I guess we shouldn't be all that surprised by this move by Ruby Tuesday in light of what is happening with low-carb products and businesses lately.
Dreamfields pasta pushing their fantastic product to people who are not livin' la vida low-carb.
Hood changing the name of their popular low-carb milk from Carb Countdown to Calorie Countdown.
This move away from low-carb products was predictable and can actually be a VERY GOOD thing in the long run because it will make people get back to the roots of what made the low-carb lifestyle so fantastic.
Dr. Robert C. Atkins never meant for there to be a bazillion "low-carb" products out there for people to eat. He encouraged people to eat healthy whole foods that satisfied your hunger and were low-glycemic. His basic philosophy about diet and nutrition never meant to include a lot of these low-carb junk foods and to that I say GOOD RIDDANCE!
But the menu at Ruby Tuesday was incredible for people on low-carb and it will be sorely missed because it truly reflected a "low-carb" menu that people following a low-carb plan actually wanted to get, especially that outstanding cheesecake I used to love to get during my weight loss and can't get anymore (BOO HOO!).
Oh well, this leaves the door wide open to another restaurant to step it up and cater to the growing obese and diabetic population. If you make the menu attractive enough to people and still keep the items healthy, then it very well could work. Who's it gonna be? Anyone? The millions of us who are livin' la vida low-carb are waiting...patiently...anyone?...