Tuesday, July 11, 2006

Ruby Tuesday Grows Tired Of Low-Carb Market

Ruby Tuesday has shifted their business focus away from low-carb

When popular restaurant chain Ruby Tuesday decided to remove their famous low-carb cheesecake from their menu two months ago, I suppose the proverbial handwriting was on the wall regarding the rest of their "Atkins-friendly menu" that they became very famous for among the low-carb community over the past few years.

This Motley Fool column confirms what most of us who are livin' la vida low-carb already knew -- the last restaurant that catered to active low-carbers has now grown tired of the low-carb market and decided to move on.

According to the story, the company has "made investments" into securing their future by making "changes to the menu."

"[Ruby Tuesday is] moving away from diet-related items (such as the Atkins diet), and appealing to a wider customer base. Ruby Tuesday has also decreased the number of menu items available, focusing on burgers in addition to its mainstay salad bar and ribs. And rather than focus on coupons such as those in Sunday newspapers, it has increased television advertising both in local markets and nationwide. This has helped boost sales quite a bit."

Okay, it's time to mope (insert sad face here). I guess we shouldn't be all that surprised by this move by Ruby Tuesday in light of what is happening with low-carb products and businesses lately.

Dreamfields pasta pushing their fantastic product to people who are not livin' la vida low-carb.

Hood changing the name of their popular low-carb milk from Carb Countdown to Calorie Countdown.

This move away from low-carb products was predictable and can actually be a VERY GOOD thing in the long run because it will make people get back to the roots of what made the low-carb lifestyle so fantastic.

Dr. Robert C. Atkins never meant for there to be a bazillion "low-carb" products out there for people to eat. He encouraged people to eat healthy whole foods that satisfied your hunger and were low-glycemic. His basic philosophy about diet and nutrition never meant to include a lot of these low-carb junk foods and to that I say GOOD RIDDANCE!

But the menu at Ruby Tuesday was incredible for people on low-carb and it will be sorely missed because it truly reflected a "low-carb" menu that people following a low-carb plan actually wanted to get, especially that outstanding cheesecake I used to love to get during my weight loss and can't get anymore (BOO HOO!).

Oh well, this leaves the door wide open to another restaurant to step it up and cater to the growing obese and diabetic population. If you make the menu attractive enough to people and still keep the items healthy, then it very well could work. Who's it gonna be? Anyone? The millions of us who are livin' la vida low-carb are waiting...patiently...anyone?...


Blogger Mrs. Drobnis said...

Since Ruby Tuesday's took the cheesecake away, I think I've only been back once. That was really the only reason I went there. I can get a steak and veggies at O'Charley's (try their Louisiana Sirloin!) or even low carb at Cracker Barrel. Ruby Tuesday's was one of the only restaurants I knew of that posted the nutritional value (carbs, calories, fat) on their menu, making it easy for ANYONE do any type of diet to eat there. We'll see what happens to their sales.

7/11/2006 7:45 PM  
Blogger Mark F said...

Man I hope they don't ditch the low carb wrap for burgers and sauteed mushrooms, that's a must for me when I'm traveling.

7/11/2006 10:21 PM  
Blogger Newbirth said...

There's none in my area, so I've never been there. I don't eat out often anyway. It's hard to eat on plan these days. I recently foudn out that Applebee's injects their steaks with SUGAR! No wonder I gained weight eating there!

7/12/2006 12:58 AM  
Blogger Science4u1959 said...

You mean they shifted their business focus away from healthy, proper nutrition. And are now poisoning their customers again with truckloads of sugar.


What a world...

7/12/2006 5:20 AM  
Blogger Spinster Sister said...

Again a loss to the community of informed healthy eaters! Just wait, when LCL comes back in fashion (give it 5 or 7 years) they'll all line up again at the get go!

In the meantime, in my neck of the woods, a restaurant chain - TGI FRIDAYS - still has it's limited line of Atkins entrees and cheesecake!!

7/12/2006 10:55 AM  
Blogger Jimmy Moore said...

Oh, I forgot about TGI Friday's. They too have an excellent Atkins menu. I wonder how long they'll keep it, though. It's probably just a matter of time before they change their business structure, too. In the meantime, we low-carbers should support them.

7/12/2006 11:22 AM  
Blogger joyceej said...

I used to look for restaurants with low carb menus but since they are few and far between I just order the salads. I can go to almost any restaurant chain and order some salad on their menu. Even at a Mexican restaurant you can order fajitas at most of them with a side of guacamole and sour cream and be good. One chain Red Robin still has a burger on their menu that is wrapped in lettuce and has a side salad. I have ordered that alot. MMMMM.

7/12/2006 11:39 AM  
Blogger joyceej said...

Of course I do not order the rice and beans side and do not eat the tortillas with the fajitas. Just eat the meat and veggies only.

7/12/2006 11:43 AM  
Blogger Kris The Grumpy said...

We have TGIs in Oz. No cheesecake :( but the steak and buttered beans are tasty.

7/12/2006 11:49 AM  
Blogger low carb tennis guy said...

Excuse me, but did everybody not notice Newbirth's comment about Applebee's injecting sugar into their steaks???? Am I the only one that read that and immediately became concerned about this becoming the worst possible trend? If they get away with this, where will it end? There will be no restaurant in America where we can go and eat low carb, because they will be injecting carbs into every food item that is naturally low carb. Jimmy, this is something you should DEFINITELY look into, because you are quickly becoming a major force to be reckoned with in the low carb world.

7/13/2006 10:06 AM  
Blogger Jimmy Moore said...


I suppose if they can do it with chargrilled chicken then they can do it to steaks as well. That's why you are better off cooking at home where at least you KNOW what you are putting in your mouth.

THANKS for your comments!

7/13/2006 10:16 AM  
Blogger low carb tennis guy said...

Thanks for the response Jimmy, but I still say we, the low carb community, need to stand up and express our outrage when restaurants take naturally low carb menu items, and add carbs to them. I should be able to go anywhere and expect a steak to contain zero carbs. That's like ordering a diet coke in a restaurant, and then not being told that they decided to add some sugar to it, so that it would taste better. Anyway, I went to and sent the following email question to them:

"I recently heard a comment that you inject sugar into your steaks, and I would like to know if this is a true statement or not. I've always enjoyed eating at your restaurants, so I need this question answered in order to determine my future plans for eating out. If I do not hear back from you I will assume that the comment is true, and will therefore never again step foot inside one of your restaurants. Thank you for addressing this question, and my hope is that you do not engage in such misleading and unhealthy practices, so that I can continue to feel good about eating in your restaurants."

I will come back here and post whatever lame response I get back from Applebees (if I get one at all).

Thanks again Jimmy for your fantastic blog. I am very appreciative of all the information you provide here! And also thanks to Newbirth for sharing this information with us.

7/13/2006 10:33 AM  
Blogger Paula said...

I just went to a TGIFriday's, and although the low-carb menu has been reduced (and no longer affiliated with Atkins Nutritionals), there's still a low carb section with several items, including the cheesecake. I ordered one of their chicken items from the LC menu, and the server said it was about to be discontinued, but that there would be a substitute LC item. They also have some meat and cheese skillets that are very yummy and LC if you don't eat the chips and/or get them with mashed potatoes. The triple cheese fundido is excellent!

7/14/2006 8:44 AM  
Blogger Vanessa Carroll said...

Goodbye Ruby Tuesday... Hello TGI Friday!

TGIF has a great menu of lowcarb meals including cheesecake! My husband and I went there for Valentine's Day this year and had a wonderful lowcarb time!

7/14/2006 9:17 AM  
Blogger low carb tennis guy said...

As promised, here is the very lame response I received from Applebee's:

"Thank you for your recent email requesting the recipe for our menu items. Even when wildly popular with our fans, we cannot share recipes for our menu items. I'm sure that's disappointing news, but hopefully you will understand the need to protect this recipe from arriving in the hands of our competitors!

We appreciate your loyalty to Applebee's and hope
all future visits are good ones!"

And here is my response back to their response:

"I believe you just answered my question, thank you very much. I didn't ask for your stinkin' recipe, I just asked if you add sugar to your steak. I think it's a very sad state of affairs when restaurants take delicious, naturally low-carb foods and bastardize them with sugar. Thank you very much for contributing to the obesity epidemic in this country. You can count me as an EX-customer from now on. I'll be sharing this information with everyone I know, by the way."

7/17/2006 12:17 PM  
Blogger How to Get Your Food Spit In said...

What is amazing to me is that Ruby's would take away something that, obviously, a lot of people enjoyed. Have you look at their menu lately? QUICHE is prominently featured. What are they thinking?

10/09/2007 5:49 AM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home