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Sunday, May 27, 2007

La Tortilla Factory Low-Carb Wrap Packaging Getting A Makeover


La Tortilla Factory low-carb wraps are perennial bestsellers

When I started out on the Atkins diet in 2004, one of the biggest obstacles I faced was what I could eat as a healthy substitute for bread. It's nice have a bunless cheeseburger or a breadless deli meat and cheese sandwich for a while, but you start to get the inkling for SOMETHING to wrap your low-carb foods in.

That's why I was so happy to find La Tortilla Factory low-carb wraps and I've been a big fan of these ever since. In fact, I keep a couple of packages of these ever-versatile wraps on hand at all times.

About six months ago I noticed my local grocery store had stopped carrying these wraps despite the fact I bought so many packages of them. When I complained to the manager, he apologized profusely and brought in about 25 packages of each of the flavors: Original, Garlic & Herb, and Green Onion. "Livin' La Vida Low-Carb Man" has spoken. LOL!

Just one tortilla gives you a mere 50 calories, 5g protein, 2g fat, 8g dietary fiber, and just 3g net carbs. It really is the PERFECT wrap regardless of what your diet plan is. For years these excellent low-carb wraps have been endorsed right there on the packaging by Drs. Michael and Mary Dan Eades from Protein Power as well as low-carb cookbook author Fran McCullough.

But now they've decided to change their packaging. Uh oh! Does this mean they're taking my favorite low-carb wraps away because I've seen it happen before? Or, perhaps they are keeping the product exactly the same and merely changing the look and name to attract new customers--like with Calorie Countdown milk and Quaker's Q-Smart bars.

According to the square sticker I saw on the front of my latest package of La Tortilla Factory low-carb wraps, this is simply a "New Look...Same Great Product" which is coming soon to a grocery store shelf near you. If you've never seen these before, then allow me to show you the old packaging as well as the new packaging.

THE OLD PACKAGING:


THE NEW PACKAGING:


I like the new "festive" look of the new packaging as well as the name "Smart & Delicious" which is a good marketing strategy to distinguish this brand from the "dumb & nasty" high-carb tortillas made with white flour!

One thing I especially love about the new packaging is how "Low Carb" is such a prominent word on the label along with the use of "High Fiber" coming in a close second. The phrase "low-fat" doesn't even show up on the new packaging for the "Low-Carb" version of the wraps even though they fall into that category, too. You gotta love it! Of course, the low-fatties get their own version, too.

People who are livin' la vida low-carb need to continue to support companies that make products like La Tortilla Factory low-carb wraps because they are giving us healthy, delicious, and nutritious foods to make our low-carb lifestyle that much more enjoyable! Be looking for the Smart & Healthy Tortillas in your area and ask the grocery store manager to stock these.

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7 Comments:

Blogger Rob said...

I can vouch for how great these wraps are!

We like to stuff 'em with some albacore tuna (in the foil pouch), a few dill pickle slices, some bell pepper, a few shreds of lettuce, lots of black pepper, & a dab of mayo or ranch dressing. Very high protein & filling lunch!

5/28/2007 1:14 AM  
Blogger K Renee said...

I love these wraps.

I lol-ed at your "Smart and delicious" vs. "dumb and nasty" comment!

5/28/2007 9:01 AM  
Blogger Spinster Sister said...

"dumb and nasty"...Jimmy you're a riot!! NOW, can you work on maintaining the flow of Calorie Countdown to the West Coast? I CANNOT FIND THEM ANYWHERE ANYMORE!!

5/28/2007 1:24 PM  
Blogger papabearak said...

Spinster Sister said...

"dumb and nasty"...Jimmy you're a riot!! NOW, can you work on maintaining the flow of Calorie Countdown to the West Coast? I CANNOT FIND THEM ANYWHERE ANYMORE!!

Spinster Sister, Wal*Mart Superstores carry the Calorie Countdown products, at least here in Arizona. Ben

5/28/2007 3:40 PM  
Blogger Jimmy Moore said...

Calorie Countdown is available in all the grocery stores and Wal-Mart in my area of South Carolina. Maybe you could ask the manager of your local store to carry it...that may be all it'll take to convince him to stock it. :)

5/28/2007 3:47 PM  
Blogger Jimmy Moore said...

This comment has been removed by the author.

5/28/2007 3:47 PM  
Blogger Kamran said...

For Hood Calorie Countdown Milk on the west coast, Raley's Supermarkets carry it. At 3.99$ for a carton of it, it is quite hefty on the price.

But along with some fiber one cerael (not all bran, because all bran contains high fructose corn syrup, which is a no-no), and the guiltless creamy taste of hood calorie countdown, you get yourself the perfect, carb-look-alike low-carb breakfast.

5/28/2007 7:00 PM  

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