LLVLC On YouTube (Episode 46): Cargill Introduces A New Stevia-Based Sweetener Called Truvia

I was in New York City for the Truvia™ first taste test

Last week, I told you I was gonna be in New York City for a quick trip to find out more about a new stevia-based sweetener product called Truvia™. As you know from my previous blog post about this joint effort between Cargill Foods and The Coca-Cola Company to bring stevia to the market, aggressive efforts are being made to get approval from the Food & Drug Administration (FDA) to sell stevia as a sweetener for the first time in the United States.



This is promising news for Americans who are seeking healthy NATURAL choices for sugar alternatives since Truvia is made from the sweetest part of the stevia leaf--rebiana. The very best-tasting stevia is then combined with the sugar alcohol erythritol as a bulking agent to create a very clean-tasting, maltodextrin-free substitute for sugar. And it's not bitter even in the least. I was VERY pleased with that since the major complaint most people have with stevia is the puckered-up face they get when they taste it. Not with Truvia.



In Episode 46 of "Livin' La Vida Low-Carb On YouTube," Christine and I share about my trip to the Rockefeller Center in New York City on July 9, 2008 as the people passing by the Truvia Greenhouse were given a golden opportunity to be some of the first people in the entire world to try this new product coming to store shelves in the Fall 2008. There was iced tea and lemonade available for people to try and most of them gave a very positive review of the Truvia. There were a few knuckleheads who refused to even try "nature's first zero-calorie sweetener," but it was their loss. This stuff is OUTSTANDING!

Learn more about Truvia and what makes it different in today's video:



If you're excited to try Truvia for yourself, then it is currently available for purchase online at Truvia.com and in a few select New York City stores. The immediate reaction I had to the Truvia when I tasted it was how much it resembled cotton candy. That's a good tasting product, I'd say! There is a bit of the "cooling" sensation from the erythritol, but it's not unpleasant. In fact, that gives it a very nice mouth feel to me and Truvia is just about as close to real sugar I have seen in a sweetener before! Try it for yourself and I'll be telling you more about this product when widespread availability hits later this year.

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