Saturday, September 23, 2006

Krispy Kreme Franchisee Says 'Everybody Cheats' On Their Diet, Doughnuts 'Best' Cheat Food

Spoor believes doughnuts are the "best" way to cheat on your diet

We all know how much companies like Krispy Kreme doughnuts are hurting because of the low-carb lifestyle. The corporate bigwigs at that company have said many times over the past couple of years that the Atkins diet has caused them to lose profits and has even been responsible for several stores that have been forced to close their doors for good.

But none of this fazes Krispy Kreme franchisee and CEO of the Westward Dough Operating Company Lincoln Spoor who owns the famous doughnut units located in the Las Vegas area. This In Business Las Vegas interview with Spoor, whose father incidentally was the CEO of Pillsbury when he was growing up, shows that he is unconcerned about the financial impact on his business of low-carb plans such as Atkins, Mediterranean, and South Beach which all encourage people following them to "stay away from sugar or stay away from the carbs."

"There was a time when our corporate franchisor had said the Atkins diet is hurting us," Spoor recalled. "I don't subscribe to that view. I think what's happening is people are very smart about what they eat these days. They ration their calories. You do, I do."

"Ration their calories?" What in the world does that mean, Mr. Spoor? Who in their right mind thinks eating ANY doughnuts, the worst possible food you could eat on a low-carb diet by the way, is a part of a healthy lifestyle? Is Spoor actually making the same kind of statements about Krispy Kreme doughnuts that this Coke representative recently made about Coca-Cola? Absurd!

But Spoor didn't stop there with his belief that Krispy Kreme doughnuts are permitted even when you are attempting to watch your calories and manage your weight. You are not gonna believe what he said next.

"We are saying, 'You know what, I'm rationing my calories or I'm on a diet but you know what, I really want something great. I really want something best of class, so if I cheat, and everybody cheats, then I'm going to cheat with the best.' That's what we do. People cheat with our doughnuts. They cheat with Häagen-Dazs ice cream, they cheat with Mrs. Fields cookies, they cheat with In-N-Out burgers."

"The best" food to cheat with is doughnuts? Are you kidding me?! EWWW! I think I'm gonna hurl. Furthermore, don't insult my intelligence by automatically ASSUMING that "everyone cheats" who goes on a diet. Sure, those who are not serious about their weight loss plan will slip up and eat those foods you mentioned, but they are in my opinion technically off their diet when that happens. Especially if those "just one time" cheats become daily ones like my friend Kent Altena noted in his latest Atkins educational video.

How often would people need to "cheat with the best" to keep a company like Krispy Kreme in business, Mr. Spoor? Daily? Weekly? Monthly? Pretty soon, that would begin to catch up to your business and send you crashing and burning like some of your fellow franchisees have. The fact remains that you NEED customers to come to your stores DAILY and ordering lots and lots of doughnuts to keep your business profitable. Otherwise, the decline in sales will continue.

What keeps you in business are the people who DON'T care about their weight and health who buy dozens of your products at a time to take to their office. While some can eat just one doughnut and be satisfied with that, there are many people who are like I used to be when I weighed 410 pounds who cannot stop feeding the sugar monster once it gets started. I could have easily down 6-8 doughnuts at one time and not even think about it back before I started livin' la vida low-carb. Not anymore.

Today, even the thought of one BITE of a doughnut just makes me literally sick to my stomach. Do they still look good? Sure. Do they even smell good? Of course they do. But I KNOW they cannot be a part of my healthy lifestyle change...EVER AGAIN! Once I go down that path, there's no turning back. Spoor disagrees.

"If you've gone off your diet if you've cheated a little bit and you've done that, it's worth it. You're like, 'You know what? I've cheated, I loved it, and I'm glad.'"

How arrogant is it for someone like Spoor to pretend to speak for people who have cheated on their diet?! How does he know that people who cheated "loved it" and are "glad" they did it? I for one would feel so guilty from an emotional standpoint as well as physically sick from consuming all those empty carbohydrates that it could lead me to a binge eating attack that would balloon me right back up to 400+ pounds again. NO THANK YOU!

Mr. Spoor looks like he's a normal-weight man in that picture at the top of this post and I have no idea if he has ever suffered with being overweight in his life. But as one man who has struggled with being addicted to sugar, I realized a long time ago that sugar cannot be a part of my healthy lifestyle. No matter what you say and believe about sugary doughnuts, Mr. Spoor, they simply cannot be a part of my life anymore.

By the grace of God and through this unique visualization method I used back during my weight loss in 2004, I was able to take back control of my weight and health and am going on nearly three years without allowing the large quantities of sugar that I used to consume daily to even cross my lips. There are just too many damaging effects that sugar can cause that it's better to completely do without it and I encourage others who go on low-carb to do the same. YOU DON'T NEED IT!

Being the businessman that he is, Spoor said he is tinkering with some products to try to appeal to people who are on a diet.

"We're working on a 100 calorie doughnut and a reduced sugar doughnut. And the key, of course, is to make it taste as close to our signature product as you can get. You do that two ways: One is by using the new sweeteners that are out there today, and the second is by reducing the portion. You go into any of the stores today, in the candy rack, all those candy bars are a lot smaller today than they used to be and the calories are lower and the sugars are a lower and the fat calories are lower and that's one way of doing it."

Oh boy, that's just what I want--a 100-calorie doughnut. Don't they call that a doughnut hole? HA! Jumping on the 100-calorie gimmick bandwagon isn't helping anyone with a smaller portion size, Mr. Spoor. What will happen is people will buy a whole bag of these "diet" doughnuts and rationalize in their mind that they can have more of them because they're supposedly better for them. Even a reduced sugar doughnut will still be jam-packed with white flour carbs that turn to sugar in the body. NOT GOOD!

Spoor said these new "diet" doughnuts are expected to be out in 2007 along with a whole wheat doughnut attempting to take advantage of the whole grain craze that's all the rage right now. Sorry to burst your bubble, Mr. Spoor, but none of these products are acceptable for those of us who are livin' la vida low-carb. You should be ashamed for promoting your products to people on a diet as a great way to cheat. What far-fetched, warped mind would even think of pushing doughnuts to people desiring weight loss? Only a cold, heartless CEO seeking to fatten his wallet at the expense of the weight and health of his consumers.

With half of Americans currently eating lower-carb, it's only a matter of time before even more Krispy Kreme stores feel the impact on their bottom line and are forced out of business. Pretending that your company offers products that are for every once in a while to try to drum up support among consumers is a sign of desperation and the clock is ticking to your final days. And Sporr knows it!

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Blogger Newbirth said...

Dounts...yum! Yep, they are a great treat food and Krispy Kreme has some of the best donuts.

Someone brought donuts to church this week. I cut off a big bite of one and stopped after that. However, if I were off my diet I would have had a whole one...or two. :)

9/23/2006 9:39 PM  
Blogger Wanda said...

Why don't these people just tell it like it is....they are upset at the lastest craze and how it's digging into their profits......would a bartender give an alcoholic a drink knowing he was one? Why should it be any different for a sugar addict?

These people have me shaking my head........btw great answers Jimmy.
You rock!!!!!!!

9/23/2006 9:40 PM  
Blogger Cindy said...

One web site I'm on actually compares which food is "healhier". They're either fast foods or convenience foods.

Believe it or not, They actually compared a Krispy Kreme donut and a Dunkin sandwich asking which was "lower calorie". (I've forwarded you the email containing their comments)

The website is very much pro low fat and low calories. While they do provide the usual "eat good carbs" line....but they also don't really push natural, whole foods.

9/23/2006 11:29 PM  
Blogger Lowcarb_dave said...

If you have to 'ration your calories' then your metabolism is disturbed by the food you eat.

9/24/2006 2:54 AM  
Blogger detox said...

Diet donuts. Yeah sure. Sugar and transfats and refined wheat flour... thanks a lot, not for me. If I had to cheat I might choose a piece of high quality Callebaut or Valrhona or Domori chocolate. Not junk. They can label it diet but it will remain junk.

Maybe they should join McD in subsidizing studies analyzing childhood obesity...

I guess it is high time for the high fiber added vitamin functional food donut? *yuck*.

9/24/2006 7:12 AM  
Blogger Invisible Blogger said...

every so often, when I go on vacation usually, I will go on an intentional carb spree... when I do that, I am gratefull for the likes of Krispy Kremes, etc, - (except that their products are so extremely sugary that I dont really like them, even when I am in cheat mode...)

9/24/2006 9:00 AM  
Blogger Jake Silver said...

I agree with you so much on this post, Jimmy. One thing I have learned is they make enough "healthy" Junk food... I use the term "Junk Food 2.0", that I never need to just go out and eat a Krispy Kreme. I ask myself, what is it that I actually want? And usually a South Beach Cereal bar and a cup of coffee with sugar-free creamer will do the trick. I get in some valuable protein and nutients because of the bar plus it's sweet and all for less than 200 calories. I consider that a pretty decent snack.

9/24/2006 12:27 PM  
Blogger LindaLCforLife said...

I don't think I've every had the Krispe Creme brand before, but I see it all the time. If I was going to cheat, like detox said, it wouldn't be on a cheapo brand like that. I'd go for a really good specialty bakery donut, like the one I had the summer before last on vacation at Mr. Dee's Bakery/Restaurant in La Crosse, WI. They are fab! Usually I can find a low-carb substitute when I feel like cheating, but once in awhile.... well, nobody's perfect.

9/24/2006 2:43 PM  
Blogger AnOldHouse said...

I think one of the greatest testaments to the success of Atkins in particular and low-carb in general is the empty, free-standing Krispy Kreme store on the Berlin Turnpike in Newington, CT.

When it first opened about 5 years ago, it created traffic jams because the drive thru lines were up to a quarter mile long on a daily basis.

It closed about 2 years ago and has sat empty ever since.

Usually, I think such empty commercial buildings are a blight. But not this one. I consider it a sacred historic monument! I now smile every time I pass that place.

9/24/2006 4:11 PM  
Blogger diamondwife said...

Eww...even when I ate donuts I always hated Krispy Cremes. they are way too sweet.

9/25/2006 12:26 PM  

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