Don't Let The Title Fool You: 'Good Calories, Bad Calories' A Low-Carb Anthology
The much-awaited Gary Taubes book is ready to shake up the diet world!
Mark this date on your calendar RIGHT NOW: September 25, 2007!
If ever there was a more exciting date in the realm of diet and nutrition in recent memory, I've not heard of it. With such respected low-carb advocates as Veronica Atkins, Dr. Mike and Mary Dan Eades and Dr. Gil and Regina Wilshire all hailing the brand new book written by science journalist Gary Taubes coming out on that date, you should get ready for high-carb, low-fat diet promoters like Dean Ornish and his PCRM cronies to lambaste this book early and often. It's not a matter of if, but when.
Ever since Taubes penned his brilliant New York Times column in 2002 entitled "What If It's All Been A Big Fat Lie? which set the "low-carb craze" into full swing, the demand for this new book has been extremely high. I first blogged about this book in April 2006 when Taubes assured me in an e-mail that he was taking every precaution to make sure the research he presented in his book was immaculate so he would not be labeled as "misguided" by the opposition. Smart thinking, dude!
This was the original cover, but Taubes' new publisher made him change it
I guess this explosive book about the health benefits of eating fat got to be too big for the Random House imprint Ebury Press because they dropped Taubes before the book was released. The 450-page book at the time was set to be called A Big Fat Lie?: What If Fat Doesn't Make You Fat... and then was subsequently changed to The Diet Delusion.
Now the book has expanded to a voluminous 640 pages and is on another Random House imprint called Knopf. As I recently blogged about, the book has changed names again. This time, it's called Good Calories, Bad Calories: Challenging The Conventional Wisdom On Diet, Weight Control, And Disease
and is available for pre-order RIGHT NOW for only $18.45. The regular price will be $28 (not bad for such a THICK book!), so you might want to get your order in now!The picture of the butter melting on the toast on the cover of the new book doesn't have the same impact as the butter on the steak in the original book, but the message inside the book remains solid--refined carbs are bad, the kind of calories consumed matters, and fat as well as cholesterol are not the great dietary enemies they have been made out to be.
Taubes blows away many of the myths about a "healthy" diet and I can't wait to see the health establishment go bonkers trying to refute the irrefutable! It's gonna be fun to say the least! I hate they made him call it Good Calories, Bad Calories
to soften the message. It it reminiscent of what low-carb cookbook author Dana Carpender was forced by her publisher to do with her latest release.This WILL indeed be one of the biggest diet and health books to release this year and it will have long-term implications if people actually read what Taubes shares in his excellent writing style. I literally can't wait to review this book for you. Plus, Taubes has previously promised me an interview and I'd love to record one in person with him for my podcast show. I'll be working on that.
In the meantime, PRE-ORDER YOUR COPY
and get ready for the fireworks to begin starting on September 25th! Have you marked YOUR calendar yet? ;)8-2-07 UPDATE: Well, Dr. Mike Eades has now weighed in on the Taubes book and he is considering this book to be one of the true greats in the history of nutritional science. Are you ready?
Labels: book, diet, fat, Gary Taubes, Good Calories Bad Calories, health, Knopf, low-carb, Random House
posted by Jimmy Moore at
7/06/2007 01:41:00 PM
12 Comments:
I can't wait!
This book will definitely have a predominant place on my shelf of low-carb tomes!
I'm really looking forward to reading this book. I'll have to get it ordered asap.
I hate they made him call it Good Calories, Bad Calories to soften the message.
I think that's a *better* title actually!
Can you imagine the sheer numbers of people who will be picking that book up, and what they're going to think it's about, with toast and butter on the cover, with the words "Good calories, Bad Calories"?
What they're going to be thinking of course, is that it's another book condemning the "fattening" cholesterol laden butter, and touting the wonderful fat-free bread as the staple of any healthy diet.
Hey, it might even fall into the unsuspecting hands of a few outspoken dieticians and doctors who are so adamant about how bad butter is for you! You never know - it might even change their minds.
I can't imagine that the other cover and title would have stood a chance of even being looked at by low fat advocates - It would have been automatically condemned without a glance.
It points, Calianna. Here's hoping what you said actually happens.
I'll pick this one up if it comes to the Library. And you realize that by "softening" the title, more people will probably read it, which is a good thing.
The importance and significance of what is genuinely health and what
is not genuinely health(although it appears to be) seems to often get
lost with all the hype. Everything we say and do relates back to
profit motives for it's producers and promoters.
This is a perfect example. There is a crises going on and
unimaginable suffering taking place and promotions and profit motives
along with manipulation rule the day!
The diet industry as well as health in general has long been known to
be lucrative ground if a niche can be found and a presentation that
our buying public finds palatable and even better yet enticing can be
secured.
Marketers sit around tables both talking about and cruising the web
looking for and finding these niches and then working on the
producing and promoting of same with one motive in mind. Profit. Lots
of profit is the goal. It can be pure garbage or pure poison and it
doesn't matter in the slightest to most of these promoters.
Others prefer some substance in there hype if for nothing else
longevity and long term returns on there investment.
It's like prospecting for gold or oil.
Money rules, as does the power and fame and fortune that come with it.
This might not all be bad but the ones that are really good at this
mostly have found a way to cover there tracks and turn this thing
into a virtual gold mine. All the while looking like a healthful
product or entity or program that will benefit its participants or
users immensely.
Bingo! the money rolls in. It doesn't matter if were talking potatoes
or books or Lincolns. If it sells and the public buys it the
marketers flock to the fray just like the California gold rush. Pick
in hand and a sparkle in there eye. Gold fever.
So where do we fit into all this? Right in the middle is where we fit
into all this and the influencers abound all around us in this, our
industry.
Sorting through all this hype and self interest is no easy task.
Then there are all of those "in the name of health and help" that are
lining there pockets while all the while being completely unaware of
there own profit motives behind there own research and presentations.
They inadvertently "stumbled" on to this potential gold mine if they can find a way to put it into words.
Were all human and as such we are vulnerable to unknowingly stepping
into this quadmire of greed and self interest. Myself included.
So what do we do.
We can ask our self repeatedly "is this profit" or "product". It's
usually one or the other although often it is not easily discernible.
We live in a market economy. We can't change that or at least we can
not readily change that.
Lets hope that genuine health can someday rule the day. It hasn't so
far.
unless she presents herself in person, I will continue to assume Heidi Diaz/Kim Drake/Kimmer - or whoever she is - is a fraud.
That's why I'm arranging an interview with her, Mr. Fritz! :)
It will be an important first step in this process of getting to the truth.
I guess a little skepticism is healthy, but not too much. I don't understand why Kimmer should be assumed to be a fraud? And what does Fraud mean? Fraud person or fraud diet? A clever group marketing scheme? A low-cal scheme out to discredit low-carb? She gives us more than her life story on her site, her deeply personal experience, even her pictures. She has given personalized email advice to thousands of people. By all evidence, she is a deeply sincere and heartfelt person, and her sincerity is her most attractive feature.
So she made up her own homemade diet, which she gives away for pennies, and it seems to work, why must that be phony? The best inventions in this world come from grassroots people trying unconventional things. There are plenty of good personal reasons to not want such publicity, and I'm sure she never anticipated this level of success and notoriety. But she deserves the attention, and she will do more to popularize low-carb than any of us.
In fact, like Gary Taubes, she will be a lightning rod attracting all the negative as well as positive energy around dietary dogma. Maybe that is exactly what she is afraid of, and for good reason. Achieving this kind of stunning success by discrediting and contradicting dogma usually gets people jailed, trialed or burned at the stake. She deserves to be defended and protected.
She has unwittingly done the greatest service of all - by committing the greatest beaurocratic crime of all - exposed the lie and hyposcrisy of the entire scientific nutritional establishment of our time. And Gary Taubes and Dr. Volek, etc, are busy providing the science and fact-finding to back it all up. More power to them.
hey, how did my comment on Kimmer show up here? anyway... as I understand it, you will not be seeing her in person, right? That being the case, I shall continue to assume she is a fraud.
You must have accidentally left it here, Mr. Fritz. I understand where you are coming from, but this is an all-important first step in getting to the truth. Let me see how the podcast interview goes and then go from there with what to do next. THANKS!
Unfortunately I cannot pre-order Taube's new book from here, with all my travels. However, even if it was priced at many times the normal price, I'd still pick up a few copies for myself and others. Knowing Taube's knack for meticulous research, it'll be worth every penny and no doubt it's another bombshell. Just like Colpo's Magnum Opus it should be required reading for every medical student and researcher!
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